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Explore my work
From high‑stakes launches to audience‑winning narratives, I turn complex ideas into clear, compelling stories that perform.
Content Strategy
As a content strategist at Google Kids & Families, I helped to ensure we promoted the right kid-focused material to the right audience at the right time. You can take a look at some of my work on Google Play and Google Kids Space.
Showing off one’s work as a content strategist can be tricky. It’s less obvious than writing and editing, but the work is — in my opinion — just as important and just as rewarding.
There are countless apps on Google Play. Part of my job was to find the best, figure out what makes them great, and then help spread the word.
While at Google, I managed and developed an internal newsletter dedicated to kid-focused news and content. "The Scoop" (as it was known) was sent widely throughout Google and read by top executives. Oh, and I also helped out with The Keyword, Google's official blog.
Newsletter & Blog
UI App Dev
Speaking of spreading the word, another enjoyable part of my time at Google: working with app developers. For about a year, I served as one of Google’s representatives during the development of two high-profile apps (Marvel Groove with Groot and Barbie Color Creations) for Android smartwatches.
I helped the developer brainstorm ideas, offered feedback on UI, and provided perspective on how to make the apps as awesome as possible. Check ’em out and let me know what you think!
About me
I work at the intersection of content, product, and audience experience.
Across Yahoo breaking news, EA Play’s launch, Google’s kids & families ecosystem, and Netflix synopses, the throughline is clear:
help audiences find the good stuff fast.
I am a Bay Area–based senior editorial and content leader with an MFA in Creative Writing and a career spent building and guiding content that reaches millions.
I began as a journalist at Yahoo, when it was the most visited website in the world, writing and editing thousands of pieces across breaking news, politics, culture, and major live events. The pace and scale demanded clarity, speed, and strong editorial judgment.
While there, I also wrote a daily column called Ask Yahoo (later Ask Mike), answering curious, strange, and occasionally unanswerable reader questions. The column sharpened my ability to explain complex or unexpected ideas in a clear, engaging, and human way.
More recently, my work has focused on product-facing content and strategy. I have helped train generative AI systems at Netflix to recommend films and television shows, contributed to the launch of EA Play at Electronic Arts, and curated kid-focused apps and partnerships at Google Play.
Across roles and industries, my focus has remained the same: strong editorial standards, clear thinking, and content that serves both users and business goals. I am known as a steady leader, hands-on creator, and mentor to writers and teams.
Content Strategy • Writing • AI Strategy • Branding • Digital Content • Mentoring • Journalism • Creative Initiatives
My process
Discovery
Content Architecture
Copy & UX Feedback
Launch
Optimization
I’m equal parts strategist and editor—digging into messy inputs, clarifying the story, and making sure the final experience feels effortless for the audience and valuable for the business.
For me, good content starts with getting genuinely curious. I like to sit in discovery for a bit—talking with partners, poking at data, and listening for the real user problem under the brief. From there, the content architecture almost “clicks” into place: what belongs where, how people will move through it, and which moments need extra care.
Once the bones are right, I get into the words and the experience at the same time—drafting copy, reacting to UX, and tweaking both so they feel like one coherent thing, not separate tracks. After it ships, I keep watching how it performs, then quietly tune and optimize so the work gets a little smarter every cycle.
